Hi, i’m shanna

Words are just words until they become some else entirely…

I believe great storytelling—the kind that actually connects with people—comes from real human experience. Not boardrooms. Not focus groups. The messy, lived, earned-it stuff that makes you feel something.

Here's what I've learned after 8+ years: robots can generate words, but they can't make you care. And they definitely can't spot the insight that turns a good campaign into one people actually remember.

I'm a creative strategist and copywriter who bridges the gap between brand storytelling and measurable performance. I develop campaigns rooted in consumer behavior and cultural trends, then write the copy that brings them to life.

I've led brand voice for Sun Bum (because SPF shouldn't sound boring), developed GTM strategies alongside some of the industry's finest creatives, and conceptualized campaigns that drove 54% email open rates, 25% conversion increases, and 180% web traffic growth.

My approach? Start with the insight. Build the strategy. Write copy that performs and has a pulse. The kind that sounds human while moving the needle.

The result? Work that doesn't just look good in a deck—it drives business results and makes people actually want to engage.

Let's make something people don't scroll past.